Why You Need a Website for Your Business
In this age of social media becoming more of a marketing tool, is it wise to have a website for your business? The answer, of course, is yes. Social media is everywhere and accessible to everyone, but you don’t own your content within those channels. Your website is your credibility for what you do, what you want to sell, and how to present yourself to current and potential customers.
Clients tend to waver back and forth as to whether or not it’s worth the time and money to have a website designed. I often tell them to think of a website as their home base. When they use social media, it’s wise to always link back to their website. This home base lends to the credibility that you’re not just some fly-by-night company with no credentials. A website shows your public that you do exist – providing contact information, examples of work, or even downloads. As a matter of fact, a high percentage of potential customers check a company’s website before doing any business with them.
A website helps in Google search rankings. Let’s face it – everyone talks about wanting to be on the first page of a Google search page, but who actually spends the time trying to meet the criteria? Is it even possible? I tell my clients that I can only give them the tools to help with SEO. With Google’s ever changing algorithm, it may be next to impossible. The key is to create the juiciest content – using keywords, credible links, quality over quantity content.
The most important thing to consider when you are thinking about a website – (insert self-promotion here) – is to hire a website specialist who knows the tools, has the knowledge and creativity, and the ability to educate you, the client, on the best approach to creating your home base. With the thousands of online options available including hosting packages, website themes, website plugins, etc., how does one navigate through the sea of website design?
The answer is simple…contact 26point2designs…we’ll help you navigate the website waters!
In this age of social media becoming more of a marketing tool, is it wise to have a website for your business? The answer, of course, is yes. Social media is everywhere and accessible to everyone, but you don’t own your content within those channels. Your website is your credibility for what you do, what you want to sell, and how to present yourself to current and potential customers.
Clients tend to waver back and forth as to whether or not it’s worth the time and money to have a website designed. I often tell them to think of a website as their home base. When they use social media, it’s wise to always link back to their website. This home base lends to the credibility that you’re not just some fly-by-night company with no credentials. A website shows your public that you do exist – providing contact information, examples of work, or even downloads. As a matter of fact, a high percentage of potential customers check a company’s website before doing any business with them.
A website helps in Google search rankings. Let’s face it – everyone talks about wanting to be on the first page of a Google search page, but who actually spends the time trying to meet the criteria? Is it even possible? I tell my clients that I can only give them the tools to help with SEO. With Google’s ever changing algorithm, it may be next to impossible. The key is to create the juiciest content – using keywords, credible links, quality over quantity content.
The most important thing to consider when you are thinking about a website – (insert self-promotion here) – is to hire a website specialist who knows the tools, has the knowledge and creativity, and the ability to educate you, the client, on the best approach to creating your home base. With the thousands of online options available including hosting packages, website themes, website plugins, etc., how does one navigate through the sea of website design?
The answer is simple…contact 26point2designs…we’ll help you navigate the website waters!
